Programma
Altener
Cluster 5 "Green Electricity" cluster structure
and cluster work programme
3a. WORK PROGRAMME FOR CLUSTER 5 "GREEN ELECTRICITY"
Cluster structure
The cluster basically consists of five vertical tasks that
will be carried out individually by the initial consortiums and
four horizontal tasks that will be carried out in joined efforts
by all cluster partners.
Vertical Tasks
The five vertical tasks will focus on specific problems renewable
energy projects still face under present market conditions and contribute
to improve their market position. As these tasks follow quite different
approaches and study very different aspects of the renewable energy
business, they cover a wide range of topics that will give a good
overview of the current state and the future development of this
industry:
- 'priority areas covered in the cluster: studies (2x)
and pilot actions-financial and market
instruments (3x),
- 'technological focuses: varying from specific technologies
(e.g. PV) over a focus on specially cost-efficient technologies
to broader approaches,
- 'regional focuses: from specific regions (e.g. South
European cities, or Wales / Provence-Alpes-Côtes dAzur)
to larger geographic units within Europe,
- 'Market players: projects focus always on specific market
players from private households to highly specialised industrial
players.
A short overview of the five vertical tasks that represent
the pillars of the green electricity cluster is given below. A much
more detailed definition of the work programme for each vertical
task is given in chapter 3b.
VT1: Empirical analysis on success factors and role models
for Green IPPs in liberalised markets (STU AL/2000/005)
Objective: Identification of success factors of different
Green IPP project types under alternative market structures to identify
best practice examples and develop new strategic positioning options
for Green IPPs in liberalised power markets.
Approach: First, classification patterns are developed
that permit a detailed differentiation between renewable energy
project classes. In a second step, the current market situation
of Green IPPs, i.e. profit-driven RE industry-focused professional
market players, is evaluated during detailed empirical country studies.
Success factors and role models of suitable project structures for
this particular group of players are identified and disseminated
within the RE industry to enhance further project development and
the use of innovative project approaches.
Partner: This tasks will be carried out by and under the
responsibility of the consortium led by the IIP (Proposal No AL/2000/005).
VT2: Tools and techniques for the marketing of green electricity
to grid-connected consumers (STU AL/2000/100)
Objective: Identification of measures to overcome the discrepancy
between the theoretically high demand for green electricity as indicated
from MORI polls and the relatively low effective purchase of green
electricity by domestic consumers.
Approach: The analysis activities at the beginning of the
task comprise an examination of existing market barriers for green
electricity and the identification of different consumer groups
interested in the purchase of green electricity. Then new study
tools and marketing techniques are designed and tested to evaluate
market structures more in detail and to assess the effectiveness
of past and forthcoming marketing activities. The generated insights
will be actively disseminated to relevant market players.
Partner: This tasks will be carried out by and under the
responsibility of the consortium led by Linden Consulting (Proposal
No AL/2000/100).
VT3: Financial instruments based on insurance packages
facilitating third party financing (PFI AL/2000/228)
Objective: Development of a green electricity trading mechanism
using innovative financial instruments based on insurance packages
which will provide renewable electricity producers with the means
to secure non-recourse project financing from financial institutions.
Approach: First, financial barriers to green electricity
and green certificate trading are analysed focussing on access to
finance in absence of a long term contract or guaranteed feed-in
tariffs. Then, appropriate instruments based on insurance packages
are developed securing renewable energy projects along the different
stages of such projects, the presale and operational stage.
Partner: This tasks will be carried out by and under the
responsibility of the consortium led by the Green Energy Trading
Company (Proposal No AL/2000/228).
VT 4: Development and piloting of community investment
clubs (PFI AL/2000/095)
Objective: Facilitating and stimulating community ownership
of renewable energy schemes in Wales and the Provence-Alpes-Côtes
dAzur region in France via the development and piloting of
community-based renewable energy investment clubs (CREICs)
as a financial and a market instrument at the same time.
Approach: Based on reviews on legal and administrative
aspects of selling community shares in investment clubs and previous
experiences with community investment structures in the EU, pilot
community RE investment clubs are developed and established in both
regions and a methodology on how RE projects can be implemented
is developed. The promotion of CREICs in both regions will then
focus on attracting community participation. Finally, replication
opportunities in other European regions are studied.
Partner: This tasks will be carried out by and under the
responsibility of the consortium led by Dulas Ltd. (Proposal No
AL/2000/095).
VT 5: Promotion of photovoltaic private roof systems through
creation of local partnerships in several European cities (PFI
AL/2000/029 1 )
Objective: Creation of local partnerships in several European
cities that develop and implement necessary accompanying measures
to foster national PV roof programs and that run a local campaign
for the promotion of standardised PV roof systems, developed and
purchased in the course of the project.
Approach: After establishing local partnerships within
the international network, a thorough local market analysis will
result in a product specification for PV roof systems adapted to
local requirements. Next, the local partnerships will arrange bulk
purchases for the developed system and facilitate training courses
for installers and electricians. Additionally, financial instruments
adjusted to the specific needs of the promoted PV system are developed
and a publicity campaign prepared and launched
Partner: This tasks will be carried out by and under the
responsibility of the consortium led by AGEVE
(Proposal No AL/2000/029).
Horizontal tasks
Given that the five vertical tasks within the cluster "Green
Electricity" focus on very different aspects of the renewable
energy business, it would be quite difficult and little helpful
to directly combine two or even more projects given to high coordination
losses. However, there are still important synergies that can be
exploited, not by combining or linking tasks but by combining relevant
resources. Every proposer including also all further research
entities of his consortium possesses a specific set of resources,
in many cases not even tangible but nevertheless very important,
like contacts, knowledge about data sources or access to dissemination
and communication channels. By mutually facilitating such resources
to the other cluster members the overall research efficiency and
dissemination effectiveness will be significantly increased. This
will be realised within the different horizontal tasks.
HT 1: Mutual assistance in data acquisition and compilation
Objective: The research activities within the different usually
cover different European countries and regions. As each cluster
partner has a special knowledge on specific regions, normally its
home country and neighbouring regions, the mutual assistance in
data compilation will contribute to avoid double work and to reduce
data collection time.
Approach: The cluster partners will mutually assist each
other by indicating on request suitable data sources and/or contacts
in their home countries. The exchange of already existing reports
and studies will also reduce data acquisition work within the cluster.
Additionally, the cluster partners will provide a list of
relevant data sources, i.e. the corresponding websites, that are
of particular importance to their corresponding vertical tasks.
This list will be part of the cluster website facilitating interested
parties easy access to additional information on topics covered
within the cluster.
Partner: This tasks will be carried out by all cluster
partners and will be coordinated by the technical cluster manager.
HT 2: Mutual exchange of interim results to provoke
new insights
Objective: Although the five vertical tasks cover quite separated
topics, the mutual exchange of generated insights broadens the view
and deepens the view on the renewable energy business and might
therefore give creative impetuses for the different projects.
Approach: The mutual exchange of interim results will take
place by the exchange of interim reports and draft versions of special
reports and by the invitation of cluster partners to specialised
workshops of each consortium. The different workshops will create
important places for the exchange of information and thus for the
creation of new approaches. The table shown below indicates some
of the results or information generated within the different vertical
tasks that will be of interest in other vertical tasks. The table
indicates sources and recipients of the different information. The
information exchange will basically be realised by email and organised
in a bilateral manner by indicating possible relevant information
to other cluster partners once they have been obtained and also
actively demanding helpful input from the corresponding sources
within the cluster.
Partner: This tasks will be carried out by all cluster
partners and will be coordinated by the technical cluster manager.
|
Used in
Results of
|
Green IPPs
(VT 1)
|
Marketing
Instruments (VT 2)
|
Insurance Packages
(VT 3)
|
Investment Clubs
(VT 4)
|
PV Roof Programme
(VT 5) |
Green IPPs
Empirical Studies |
|
Market shares of
different market
players (supply side) |
|
Market shares of
similar projects in
other countries |
|
Marketing
Instruments |
Structural information
green power demand |
|
Market evaluation
(demand side) |
Marketing techniques
supporting measures |
Additional marketing
options |
| Insurance Packages |
Additional options for
future projects |
|
|
New options to
support this financial
instrument |
Insurances for PV
systems |
| Investment Clubs |
Innovative financing
option for Green IPPs |
|
|
|
Implementation
experiences on
community level |
|
PV Roof Programme
|
|
Market experiences of
PV roof programme |
|
Implementation
experiences on
community level |
|
|